When you listen to people’s needs, you can create content that they’ll value. Want an easy way to curate what you find? Josepf uses Storify, integrated with Hootsuite, to save relevant conversations in one click. To listen, you read through those streams and identify hot topics, influencers, pain points, and questions. To discover content opportunities, you might set up streams in Hootsuite (or whatever tool you’re using) and monitor the hashtag #solar and keywords like “solar energy,” “sustainable energy,” “renewable energy,” and “wind energy.” Josepf gives this example for a company that makes solar-energy products. Josepf also recommends listening in on social media conversations using tools like these: “You can fill in these fields many ways to hear conversations,” he says. One of Josepf’s favorite online tools for learning what targeted groups of people are talking about is Twitter Advanced Search, which enables you to search for words, phrases, hashtags, and users.
#2016 SOCIAL MEDIA META TAGS OFFLINE#
You can learn about your audience segments from many online and offline tools. Each piece of #content must address the needs of an audience segment you know well says Click To Tweet Do these people even care about what you have to say? Until you can say yes with confidence, don’t bother creating any content. If you want to use social media with an SEO mindset, start with content that has these four “s” characteristics:Įach piece of content must address the needs of an audience segment you know well. Make your content segmented, searchable, snackable, and shareable Either way, you’re sure to find some ideas that your team hasn’t yet put in place and could benefit from, simultaneously strengthening your SEO and social media efforts.Īll ideas and quotations, unless otherwise attributed, come from Josepf’s talk, and images come from his slides or our correspondence. Some of these will sound familiar others may be new to you. Here are some recommendations from Josepf ’s talk at the Intelligent Content Conference. “The water you pour (social activity) can accumulate and create an enduring benefit,” he says. Solid SEO practices are like a “concrete foundation” for your social media moat.
Do you use social media with SEO strategies in mind? If not, says Josepf Haslam, senior director of social SEO at Education Dynamics, you might as well be pouring water into the moat of a sandcastle - the evidence of your effort disappears in the blink of an eye.
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